Well, the NRF was Not Right After All

On November 13, I wrote: If NRF is Right, Not Much Holiday Cheer. In the article, I disagreed with NRF’s projections of lower holiday sales, since all other indicators just did not point to a weak holiday season. Well, the NRF was not right after all!

Most numbers now show that the sales for the holiday season for 2009 did rise.

Data from MasterCard Advisors’ SpendingPulse showed that the increase was as much as 3.6% – see the news article from Bloomberg here.

ShopperTrak now reports that retail sales increased 1.7 Percent for 2009 holiday season even as the foot-traffic declined. Could the decline in foot traffic be a result of increased online retail?

Retail Indicators Branch of the Census Bureau will release their advance retail trade numbers for December 2009 tomorrow. Most likely those numbers will reinforce what we have been hearing so far. So don’t hold your breath, but do come back to check the release tomorrow. 



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